Friday, December 20, 2013
FORT WALTON BEACH, Fla. -- Many passengers at Northwest Florida Regional Airport consider the airport's name as "too vague, generic and wordy." It's also easy to confuse with Northwest Florida Beaches International Airport in Panama City, according to a study by Market Dynamics Research Group. The initial findings were presented to Okaloosa County commissioners Tuesday as part of a six-month study to better brand the airport. Airports Director Sunil Harman expects to present MDRG's recommendations to the board by next summer. (Source: Northwest Florida Daily News, 12/19/13) The airport, VPS, is at Eglin Air Force Base.