Friday, September 27, 2013

FGNW launches marketing push

NICEVILLE, Fla. -- Florida's Great Northwest, a regional economic development group representing 16 counties, has launched an 18-month strategy to market the Panhandle to aerospace companies. It includes a postcard campaign, a promotional video and attendance at industry events. The program was crafted in cooperation with local economic development organizations, Gulf Power and PowerSouth. (Source: FGNW, 09/26/13) Context: The Panhandle has a long history of involvement in aerospace, including military pilot training and weapons development. Efforts to push for more were spurred in large part by the Airbus decision to build a $600 million Airbus assembly line in Mobile, Ala., to the west of the Panhandle. Earlier in the month, five Panhandle counties formed the Gulf Coast Aerospace Coalition, which plans to attend several events in Europe in coming weeks. (Post).